Everything we do is underpinned by a deep understanding of the arts ecology. We understand arts audiences, fundraising, income generation and the challenges arts organisations face to become sustainable.

Our team members are based in London, Manchester and Newcastle.

StepH Graham.

Steph is an arts and fundraising consultant who has worked extensively in the sector with grassroots and major arts organisations. Before founding Adapt for Arts she worked in various roles at Arts Council England and was a fellow in the Barbican Centre’s development team as part of The Arts Fundraising and Philanthropy Consortium’s programme. Steph completed a Post Graduate Certificate in Arts Fundraising and Philanthropy with the University of Leeds’ Cultural & Creative Industries Exchange programme and has studied fine art at Manchester School of Art and University of the Arts, London.


Adam is a strategic consultant, fundraiser, and musician with broad experience in the arts, primarily with music organisations. Previously Head of Development at Sound and Music, Adam has developed programmes, fundraised for major music education and touring projects, and led national consortia. One of the youngest ever recipients of an Executive MBA from Durham University Business School, Adam was also part of the inaugural cohort of AFP Fundraising Fellows, and one of the first recipients of the Post Graduate Diploma in Arts Fundraising and Philanthropy. Adam is a multi-instrumentalist, composer, and award-winning guitarist.


Dana Segal likes to make good things happen. She is Co-Director of Adapt For Arts, Partner Consultant at The Management Centre, Lead Tutor at the National Arts Fundraising School, and a Guest Lecturer / Supervisor at Brunel University and Middlesex University. She has worked with a wide range of artists and organisations across theatre, music, visual art, galleries and museums, raising over £7 million to date across Trusts, Statutory, Individual and Corporate income streams including managing Membership and Patron schemes, delivering fundraising and cultivation events, and strategic statutory applications (including NPO and Catalyst). As well as a theatre-maker and creative producer, she is a Trustee of Emergency Exit Arts and Committee Member of the IoF’s Cultural Sector Network. Dana is one of the inaugural AFP Fundraising Fellows and holds a PG Cert in Arts Fundraising & Philanthropy from the University of Leeds.

Jennifer Dean. PR & Marketing Coordinator.

Jennifer provides Marketing and PR support to Adapt for Arts and our partners. Aside from Adapt for Arts, Jennifer is the Communications and Audience Development Coordinator at Castlefield Gallery, a gallery and development agency for artists. She also provides project support, event coordination, marketing, press and PR coordination for cultural projects and artists. Clients have included Manchester Histories Festival, cultural and tourism marketing specialists Palmer Squared, the Contemporary Visual Arts Network, communications agency Creative Tourist Ltd and CityCo.